I think it started as a serious discussion. The music played, probably Bowie early 70's. My work mate and I listened to it yet again, like a ubiquitous drone of a washing machine climaxing to its final cycle. I like Bowie. No. I love Bowie. But where we work, it seems to play every 10 minutes. As a fan, i said to my suffering colleague, "This is Bowie,this. Bowie!"
So, every time a song came on that wasnt Bowie, my mate would respond, "Bowie this is, Bowie!" It was probably something totally different, like Blur or Take That. It was a piss take of course, but a very funny one, that has carried on now for many months. Me and my wife, Mrs At the drive in, often play this game at home. I'll put a Nirvana CD on and she will come running into the living room, interupting her washing up and shout "LL Cool J this. LL Cool J!"
I need to ask people to do this to strangers that you meet. Whether its in a cafe, a pub, or in the street. If you hear some music, shout out to the nearest person a name of a band so ridiculously opposite. Watch their reaction and laugh! Me and my mate have become really popular in our workplace. Honest.